College Ambassador
March 2019–January 2020
As a longtime admirer of Maybelline, I was excited to step into the role of College Ambassador and gain firsthand experience with one of the world’s most recognized beauty brands. This opportunity allowed me to deepen my understanding of brand marketing within the beauty industry while contributing to student-focused campaigns, content creation, and community engagement initiatives. It became a valuable experience in translating brand storytelling into authentic, audience-driven connection.
Maybelline
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Maybelline ⊹ ࣪ ˖
The role:
As a Maybelline Campus Ambassador, I focused on increasing brand awareness and expanding the customer base by driving online engagement and sales within the Temple University community. Through strategic use of social media, I promoted new product launches, makeup trends, and brand initiatives, helping to bridge the gap between students and the Maybelline brand through authentic, campus-driven interaction and engagement.
Check out the content I created for Maybelline throughout the duration of the program, highlights from our NYFW trip, and pictures from events we facilitated throughout the program below! ⇩
NYFW
As a result of our exceptional work throughout the program, Maybelline gifted each campus ambassador the opportunity to serve as micro-influencers represented by the company at NYFW during the fall of 2019. We were able to participate in exclusive events, take professional content with the company’s social media team, and so much more!
On-Campus Events
Throughout the program, we were tasked with executing various on-campus activation events to encourage students to make Maybelline their #1 drugstore makeup brand. At these events, we were able to gather mailing list sign-ups while also promoting and giving away new Maybelline products to all students who attended.
Social Content
The most important aspect of the Maybelline College Ambassador program was creating engaging and impactful social media content to post to our individual social media accounts.
