Brand Activation Lead
+ Content Creator
July 2020 - August 2024
From June 2020 to August 2024, I worked with Intern Queen as a hand-selected content creator and Brand Activation Lead, supporting a range of national brand campaigns across social media and experiential marketing initiatives. I created and executed strategic, story-driven content aligned with campaign goals, helping brands authentically connect with the Gen Z audience through culturally relevant storytelling, engagement, and trend-informed execution.
Intern Queen
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Intern Queen ⊹ ࣪ ˖
The role:
I served as a seasonal representative for the Intern Queen Agency and as a hand-selected content creator, partnering with brands to authentically engage the Gen Z audience (18–25) across social platforms. I created and executed campaign content under structured brand guidelines, collaborating closely with the Intern Queen team and brand marketing departments to ensure strategic alignment, timely delivery, and high-quality execution. My work contributed to increased visibility, engagement, and support for new product launches.
As a Brand Activation Lead, I helped support the planning and execution of campaign activations by coordinating creator participation, ensuring brand messaging was carried through consistently, and helping bring digital campaigns to life through real-time engagement and community-driven execution.
Check out the brands I’ve represented and the content I’ve created below!⇩
Brands I’ve worked with through Intern Queen:
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Open Nature
Open Nature is the All Natural brand sold at Safeway stores nationwide. The Open Nature brand is comprised of products that are raised without antibiotics, have no added hormones, fed an all-vegetarian diet and no artificial preservatives.
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Albertsons
Albertsons operates as a banner of Albertsons Companies, one of the largest food and drug retailers in the United States. With both a strong local presence and national scale, the company operates stores across 35 states and the District of Columbia under 20 well-known banners.
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Welly First Aid
Welly is first aid on the go! The brand comprises premium bandages and first aid products cushioned in exuberantly-decorated, stackable, and reusable tins that Welly says blend function with fun and encourage play by enabling preparedness.
Brand work .ᐟ
The content I concepted, shot, edited, and posted:
