Sr. Community Engagement Manager

+ Social Media & Community Manager

August 2024 - present

At DOBBINO, we’re big thinkers with big ambitions.
Backed by BBDO.
Designed to do one thing.
To prove that there are no small mediums.
Only small screens.
We put brands at the center of culture.
Guiding them through the ever-changing shifts in social.
Leveraging creators, curators, and platform-first insights.
To keep brands at the intersection of what’s trending.
And what’s next.

Dobbino

⊹ ࣪ ˖

Dobbino ⊹ ࣪ ˖

The role:

In just over a year in this role, I’ve found a strong sense of purpose in the intersection of community, culture, and storytelling—especially through my work with brands like Neutrogena. Supporting their social and experiential presence has allowed me to help translate brand messaging into real-time, human moments, particularly through event coverage where I’ve been able to capture, shape, and extend the energy of activations across platforms as they happen.

Some of my most meaningful work has come from leading and supporting live event coverage—developing real-time social strategies, coordinating content execution, and ensuring that what’s happening on the ground is thoughtfully translated for digital audiences. This has allowed me to stay deeply connected to cultural moments while helping brands show up in ways that feel immediate, relevant, and authentic.

I also continue to lead proactive community engagement strategies across platforms, using cultural insights, social listening, and audience behavior to inform both day-to-day content and larger campaign moments. Whether building relationships with consumers and creators, supporting IRL activations, or identifying reactive content opportunities in real time, my focus remains on creating engagement that feels intentional and culturally in tune.

It’s rare to find work that so closely aligns with both my creative instincts and strategic mindset, and I’ve genuinely valued being part of a team where that balance is not only encouraged, but essential. I’m excited to keep growing in this space—deepening my impact, strengthening community connections, and continuing to push how brands show up in culture in more creative and meaningful ways!

The work: Neutrogena ★

  • Stagecoach

  • Stagecoach

  • Stagecoach

  • Stagecoach

  • AAD

  • AAD

  • AAD

  • Tate McRae Tour

  • Tate McRae Tour

  • Tate McRae Tour

  • NTG Tailgate

  • NTG Tailgate

  • Boost Bus

  • Boost Bus

  • Boost Bus

  • SPF Tour

  • SPF Tour

  • SPF Tour

The content in the feed.

See how the content performed in feed by clicking below:

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Stagecoach

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AAD

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Tate McRae

The team took center stage for the first time since Dobbino’s launch, alongside our partners at Snap Inc. to talk about the real-real on Gen Zers and how brands can tap into their magic.

I spoke at Advertising Week .ᐟ

I spoke at Advertising Week .ᐟ

Building Better Brands w/ Gen Z - A Dobbino podcast

I sat down with Dobbino’s CEO Brad Jansen to unpack the study we conducted with Snapchat, (yes, the same one I mentioned above!) BBDO, and Alter Agents around the myths and mistruths many brands have when thinking about Gen Z, and how they can better market and advertise to this multi-dimensional generation.

I wrote an article on the study too. ☻

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